There’s no way around it. Media relations remains at the core of what we PR folks do. So you want to learn how to do it best? Check out PRSA National Capital Chapter’s “Media Relations in the Digital Age” presented by its Professional Development Committee. The quick and dirty are below with more details here and registration here.

 
WHAT:  PRSA National Capital Chapter’s “Media Relations in the Digital Age”
WHEN:  8:00 – 10:00am, June 8th
WHERE:  U.S. Navy Memorial & Heritage Center (701 Pennsylvania Ave., NW)
COST:  Cost: $35 PRSA, WWPR and BPRS /members; $55 non-members; $10 students/retirees

In this exciting workshop, you’ll walk away with invaluable new insight to enhance your career development:

  • How to leverage today’s top news to get your client, or your boss, interviewed
  • How to concisely articulate your story idea
  • What it takes to get your calls returned and become a trusted source
  • How to pitch a story in a 24/7, online news cycle
  • Make great new contacts

Speakers:

  • Jeffrey Ballou, Deputy News Editor – Al Jazeera
  • Jennifer Bendery, Washington Correspondent – The Huffington Post
  • Tony Capaccio, Pentagon Correspondent – Bloomberg News
  • Lois Dyer, Futures Editor- CBS News
  • Maggie Fox, Managing Editor of Technology and Healthcare – National Journal

Moderator:

  • Aaron Cohen – Vice President of Media and Digital Communications, MSLGroup

Any questions, just give the chapter a shout: 703.691.8733

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